On October 11, 2022, Chuanchi Beef Store, a specialty store in Jimenong, Qingdao, opened its doors to much expectation. In order to comply with the requirements of the national epidemic prevention, the opening ceremony was not held, but many people still came to visit, taste and buy the store.

Rows of shelves and pieces of goods lead the residents of Jimo District to review the strong local feeling and taste the authentic "hometown flavor", striving to create a shining "new city name card" of Jimo and add a touch of characteristic "hometown" flavor to Mocheng business.